Love Not Landfill is a campaign which wants to encourage young Londoners to donate their unwanted clothes to charity, put them in clothes banks, swap them, borrow them and buy second-hand.

The campaign is co-funded by EU Life and London Waste and Recycling Board (LWARB), and is part of the European Clothing Action Plan (ECAP) project. ECAP aims to bring environmental and economic benefit to the clothing sector through a range of work packages co-funded by selected European partners, and is co-ordinated by WRAP.