#LoveNotLandfill pop up 2019 championed pre-loved fashion at a unique Seven Dials, London pop-up store featuring collections from charity shops curated by some of fashion’s most style-savvy influencers from 14th – 17th November. 

The premises at 47-49 Neal Street in the Covent Garden area was donated by Shaftesbury Plc. to offer a high footfall space as part of their CSR activities to support environmental causes.

Collection on offer included: Barnardo’s Collection by Emma Breschi; Cancer Research UK Collection by She Wears Fashion; The Oxfam Collection by Elizabeth Whibley; The Royal Trinity Hospice Collection by Oenone,  plus depop sellers Past Trash and Youth ID and a special menswear collection gathered from all the charities curated by sicckm8.

Each influencer chose 500 pieces from their partner charity, which will be sold by at the #LoveNotLandfill pop-up store with all sales going straight to the charities.

Over the course of the 4 days the shop had 4,500+ visitors and made a total of  £23,000 for charity!


Watch a recap of the event below